While CMOs drive the art and science of marketing globally, the nature of their influence can look and be applied differently from one industry to the next. In this year’s 2024 Forbes World’s Most Influential CMOs list, we provide industry-by-industry comparisons and benchmarks. To protect the integrity of the scoring process, we are sharing only a slice of the 20 indicators that informed this year’s scoring, and are focusing on the three dimensions of the scoring process powered by Sprinklr data.

This companion report focuses on seven business-to-consumer industries, each of which has multiple CMOs represented on the 2024 Forbes World’s Most Influential CMOs list:

• Apparel & Footwear

• Automotive

• Consumer Packaged Goods

• Financial Services

• Media, Entertainment & Sports

• Retail

• Technology

To contextualize the performance of the recognized CMOs, we also provide benchmarks based on the aggregate performance of other brands and eligible CMOs across these featured industries.